Display Ad Archiving
(Kaesu's Killer App)

How powerful would it be if you could archive your display ads and provide anytime access to your readers and advertisers? With our system, you can upload all of your ads each week, making them visible and searchable to readers on your web site. Also, each of your advertisers will be able to access an entire history of ads from the administration console. You've now increased the value of your display ads by increasing the exposure they receive to the public, and provided an additional value added service to local businesses who advertise with you.

In the near future, it will be commonplace for local advertisers to login to an online portal to view ad proofs and access archived ads. That is simply a fact of where the market is heading.

Kaesu has implemented a complete display ad archiving system so that you can upload all of your display ads each week, and give full access to your advertisers. Once you begin using the system for an extended period of time, your advertisers will have access to weeks and months of past ads.

Here are just some of the benefits of Ad Archiving...

Benefit #1 – More Revenue
Your display ads will now appear on your web site, giving additional exposure for your advertisers, making an ad in your paper more valuable. You can generate additional revenue by charging a small additional fee to ALL advertisers running display ads. Our customers have done this successfully without any complaints at all from business owners.

Benefit #2 – Advertiser Access
Display ads are accessible by your advertisers. Gone are the days when a sales rep needs to bring a printed copy of an ad to a local business for review. The ads are now online and archived for up to 24 months.

Benefit #3 –  Schedule Notifications
How great would it be to send a message to an advertiser that said "Here is the ad you ran last year at this time. Please contact your sales rep to make changes and run the ad again this year." You will be able to schedule notifications to be sent to your advertisers who might normally fall through the cracks.

Times are changing. Business processes are using the Internet to improve efficiencies, generate additional revenue, and build stronger relationships with customers.

With the Kaesu platform, you can take advantage of the huge benefits associated with getting your print ads onto your web site and archiving them for your advertisers.

With a few short steps, you can upload your display ads each week.

Advertisers have easy access to all archived ads.

By archiving and providing your advertisers with access to their display ads, you will be giving them an invaluable service which will help make your relationship that much stronger.  This kind of service is what will differentiate your paper from all of the other competition in the market place and help you Own Your Market!

Contact us to get started with our ad archiving system and engage your advertisers with one of the best online services available.